Tuesday, November 15, 2011

Blue, blue, blue, Blue Moon. Dit di dit dit...

   Out of the blue and into the Blue I received a phone call from a company back East,  Denver to be precise. I know Denver is not in the East but to Californians it might as well be. Anything beyond the Rockies is east to us. Heck, anything beyond Watt Avenue in Sacramento is east. An advertising agency for Blue Moon Handcrafted Beers called me after looking at my portfolio of murals listed with Findamuralist.com. My first reaction was to say, "No thank you, I don't need to be listed in the top 10 search engines around the world at a great savings that will only cost me an arm and a foot instead of an arm and a leg." I, however, will drive up to 50 miles to paint a mural, and unless the pay day is really worth it, I will drive further. Driving to Dubai or Indonesia just seems like a hassle even with a GPS. Instead, I listened to what the caller had to say. Part way through, I asked her what she was selling. "Oh no, we're not selling anything here," she said, "but we are interested in your services." As my brain is trying to switch gears, I hear, "painting murals in a bar" and "Blue Moon Beer," something about getting the bar patrons involved and when I interrupted again to declare that, "You are looking for volunteers!' "Oh no," she says, "we are interested in paying for your services." OK, now I'm ready to listen. I was selected for a variety of reasons: they like my art work, use of color, technique, variety of styles etc. They asked if I would be interested in working with Blue Moon Handcrafted Beer in their advertising campaign involving bar patrons in painting a  3' x 3' canvas with the Blue Moon image. Sounds simple enough. I just have to engage the patrons during Happy Hour and get them excited to pick up a brush with paint on it, apply it to the correct portion of the canvas and not get freaked out when they dip the brush in the nacho cheese dip and salsa then drag that onto the canvas. Heck, The Three Stooges used to do something like that, I seem to recall.
   So after a half hour conference call with this lady and her boss explaining to me what the campaign is all about, if and where I will get any training, what the compensation will be and a few details like that I am feeling very at ease with them. I like the sound of Blue Moon Artfully Crafted Beer. As a matter of fact, I was thinking about naming my next dog Blue Moon Artfully Crafted Beer. Too bad the name is already taken. 
   It appears that they will fly me to either Denver or Chicago for a brief training in February, 2012 all expenses paid, and guide us through the motions of involving and dealing with the patrons.  I suppose they will probably put us in an improbable situation like a disorderly and out-of-control 7th grade classroom or a Republican Presidential Debate to condition us for real life. Either way, it sounds like fun. I hope it really happens.

   It seems to fit perfectly with my personality: engaging people, having fun, beer, painting, laughing, a little traveling to the East and maybe even the Far East (Chicago). I wonder if they speak English there? If so, would I get the chance to venture out of the hotel and find one of Chicago's famous deep dish pizza establishments? In a hypothetical situation, would it be OK to order from a pizza place while on Blue Moon's expense and buy a beer that wasn't Blue Moon to go with my pizza? Maybe I should call the pizza establishment first and check to see if they carry Blue Moon Handcrafted Beer before I order a pizza? What is the policy with big companies? If you owned a McDonald's would you have to eat every meal there? If you sold Chevrolets would you get fired for driving a Toyota? How far does loyalty and respect have to go? What if there were no hypothetical questions? There is so much my parents never taught me. 

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